Incyte Medical Information

PROBLEM

Outdated user journey, navigation systems, and high bounce rate

Goal

Revamp the Medical Informations website to improve user experience and increase recommendations by healthcare practitioners

Introduction

Working as a Senior UX Consultant at Indegene, I led the redesign of the Medical Informations website for Incyte Pharmaceuticals. I collaborated with a talented UX team to address the challenges and transform the user experience of Incyte's website.

The Team

Throughout the project, I worked alongside a dedicated team of UX professionals who contributed to the success of the redesign.

My Role

As a Senior UX Designer, my role was crucial in presenting designs and concepts to stakeholders during daily standup meetings and weekly client calls. I led the team in creating user-centered designs, from wireframes to high-fidelity prototypes, to address the pain points identified through user research and feedback.

Client's Pain Ponts

The Medical Informations website of Incyte Pharmaceuticals faced the following challenges before the redesign:

Complicated user journey, making it difficult for visitors to navigate and access the desired information.
Outdated and non-intuitive navigation systems, leading to confusion and difficulty in locating relevant content.
Lack of logical organization in the information architecture, hindering efficient information retrieval.
High bounce rate, indicating a missed opportunity for engagement and retention.

Discovery

Overall, the website has received a moderate number of pageviews ranging from 4,647 to 5,692.
The average time on page varies across different pages, ranging from 0.00 to 240.79 seconds.
The bounce rates range from 0.00% to 100.00%.

Observations

The website appears to have a high bounce rate on some pages, which could indicate that visitors are not finding what they are looking for or are not engaged with the content. This may require further investigation and optimization.
The average time on page seems relatively good on certain pages, indicating that visitors are spending a decent amount of time engaging with the content.

Improving the user experience and usability was crucial to addressing these challenges and enhance the website's effectiveness in delivering medical information. The goal was to:

Streamline the user journey and make it easier for visitors to navigate and find the desired information.
Implement intuitive and user-friendly navigation systems to improve the overall usability of the website.
Optimize the information architecture to ensure logical organization and efficient information retrieval.
Reduce the bounce rate and increase user engagement by creating a seamless and engaging user experience.

By addressing these issues and achieving these goals, the redesigned Medical Informations website aimed to provide healthcare practitioners with an enhanced platform for accessing vital medical information, ultimately driving engagement and increasing recommendations for Incyte Pharmaceuticals' products.

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