DJ Scotty's Brand Identiy

PROBLEM

As a newcomer in a saturated market, DJ Scotty needed a way to immediately signal professional quality and differentiate his business to land high-end gigs quickly.

Goal

I designed a custom, legacy-focused brand identity centered on a vinyl turntable logo to establish his niche as an "old school" expert and provide instant credibility.

I designed a specialized brand identity for DJ Scotty, a Pittsburgh-based artist, to help him launch his business with immediate professional credibility. By integrating a vinyl turntable into the logo to reflect his love for old-school music, I created a distinct visual niche that differentiates him from competitors and accelerates his ability to land high-quality gigs.

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Branding

Creative Direction