Overview

Back in college a couple of friends and I would study together but we tended to either run out of flashcards ink, rubber, and snacks. We realized that to go refill or to go search for those items would break up the momentum of our study session so I decided to take it on myself to try and solve the problem.

Tools

On this project I utilized tools such as Figma, Photoshop, Miro, and Illustrator

Research Process

For weeks my friends and I would hand out surveys to better understand what kind of solution we could construct.

1. We found out that even though there were apps that delivered food and meals they wouldn’t deliver snacks and school stationery.
2. College students are normally financially challenged so they would love to find ways to make money in a short amount of time.
3. After a while, we started realizing that a product wouldn’t only help the students on campus but also teachers, security guards, and a few other people.
4. Also whatever product this would be it would have to be on their phone because they could make their orders very quickly and also get notifications to keep track.

Unique Solution

Create an app that would allow users to order small items, get a full display of the process so they don’t think their money is being stolen or their orders are having issues. This app would also allow users the ability to contact and communicate with their deliverer. The app could also have a second option for the onboarding process which would allow users to deliver orders. This would raise awareness for the app, allow students to communicate and meet more people around the campus while also allowing them to make some money.

Exploring Space

To get to know the user’s buy and sell experience, my team conducted 25 in-person interviews. The questions provided a framework for our research, competitive analysis, and user testings. We asked the participants questions such as:

Delivery specific needs:

1. What do you look for in a freelancing job app? Why?
2. How many hours a day would you put into an app that allows you to deliver items to people around the campus.
3. What are the reasons why you would use an app as a delivery app as a part-time job?
4. How do you wish to be paid? When?
   

User-specific needs:

1. What are the items that you usually need while studying?
2. How long does your study session normally last?
3. Where are the most popular areas for students to study on campus? Why?
4. If an app existed that could get those items to you while studying, would you use it? How much would you use it?

Feedback Transcript

My team interviewed Delivery Drivers nearby Upper Manhattan along with Students, Teachers, and other members of staff around the City College of New York area.

Delivery Driver #1 “I work with Uber Eats and Grubhub so it wouldn’t be a new concept to me but I also go to CCNY and would love to stay in the area while I have classes & deliver things to other students.”

Student #1 “I love the concept and the fact that I could get school supplies from it but what stops the delivery drivers from running off with my order? We do have similar needs you know.”

Student #2 “This would be so handy during the fall semester because having finals when it snows is no joke.”

Actionable Insights

• Location - Allow users to select the campus that they want to be based around whether temporarily or permanently.
  

• Security - Create a breached system to deter Delivery users from stealing.
  

• Weather availability - Create promos or bonuses that reward the Delivery users extra for working in harsh weather conditions
  

Meet The Users

Ideation Process

The design team clarified the user flows and made digital sketches to express various iterations of the homescreen. We experimented and compared with different blueprints, grouping the vital elements in the most intuitive ways possible.

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User's Journey

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Mid-Fi Solution

Hi-Fi Solution

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Style Guide

Retrospective

So in retrospect, the next time I am working on a project of this size I wish to work with a team where everyone can pull their weight before. At the time it felt like I was the only one working on the project but looking back I was the person who came up with the idea and decided to take the initiative therefore I would be the one who has the most drive towards the success of the project. I believe it failed because I tried to work make to it alone and then have a team as backup, I would rather work fully with a team on later projects.